Lava launches unbreakable smartphone A16

New Delhi: Lava Mobiles Smartphone manufacturer has launched its unbreakable A16 series phone, which can withstand the impact of 120 kg and is priced between Rs 4.000 to 5.000.

Phone has launched youth channel MTV, which gave its style and design inputs.

"As a strategy, you are directed to hit a fast-growing youth market. This phone is a niche product to us," Sunil Raina, chief marketing officer told IANS mobile stage.

According to Raina, the phone was priced at $ 4500000 is the company's R & D facility in China.

"The software component is of Indian origin, but the physical structure and style are developed by our R & D center in China for seven months," said Raina.

The phone has a 3.2 megapixel camera with 2.6-inch display and social media applications.

The phone is equipped with additional privacy settings to allow users to lock SMSes and pictures.

The company said it expected sales to be around 5-6 lakh units in January-March quarter, the segment has an overall annual growth of 20-25 percent.

"Overall, we expect sales of about 1.5 million in the next three quarters. The next quarter should be around 5-6 lakh units," he said.

The phone company would be imported from outside China, although the company said that the patrol office to the manufacturing plant in India.

"We are currently in the preparatory phase of this, we are looking for places where you can have, or are part of the investment," he said.

The company said it will launch a second product in collaboration with MTV in the following quarter end.

"Moving forward, the second phone to run on MTV. At the moment there is no revenue sharing between us, it is of mutual benefit to be derived from their individual strengths. But going forward may be trying to revenue sharing," Raina said.

Raina added, adding that the company look for bundled services deals with mobile operators on their tablets, which were supposed to come out next quarter.

The tablet should be priced between Rs 5.000 to 6.000.

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Article Source:- http://timesofindia.indiatimes.com/tech/personal-tech/gadgets-special/Lava-launches-unbreakable-smartphone-A16/articleshow/11206687.cms