San Francisco: Facebook Inc., the world's largest social networking service, chose Morgan Stanley (MS) taking the lead role of a proposed initial public offering, four people who are familiar with the matter said.
Morgan Stanley returns to the left leads to a coveted position in the IPO filing, said the people, who asked not to be identified because the matter is private. This name usually means a higher proportion of the fees collected by the securities company.
Facebook plans to file regulators raise $ 5000000000 tomorrow, even though the amount may be increased, the two people said. Goldman Sachs Group Inc (GS), JPMorgan Chase & Co. (JPM), Barclays Plc (BARC) and Bank of America Corp. (BAC) will help drive sales, the people said.
Getting picked for an IPO is a coup for Morgan Stanley and Michael Grimes, the bank's global co-head of technology investment banking unit. Securities firm won the largest share of the business issue of the U.S. Internet companies, the initial bids last year, data compiled by Bloomberg show. Facebook may be taking the lead in New York-based bank to catapult to the top of the U.S. IPOs over the table for the third year in a row.
"It makes a big revenue generator," said Jack Ablin, who helps monitor the chief investment officer $ 55000000000 Chicago-based Harris Private Bank. "The fact that has caused so much social media high-profile deals last year is evidence of a positive that Morgan Stanley is most likely to be able to get this deal done."
Bankers' fees
Investment banks acting on behalf of Facebook can generate as much as $ 500 million in fees, depending on the ultimate assessment of the company, Ablin said.
Jonathan Thaw, a spokesman for Menlo Park, California-based Facebook declined to comment, as did representatives of Morgan Stanley, Goldman Sachs, JPMorgan, Bank of America and Barclays Capital, the investment division of Barclays.
Facebook was discussed to raise as much as $ 10 billion, a person familiar with the matter said late last year. At that size, Facebook is the biggest ever IPO by a technology company or the Internet, data compiled Bloomberg show, trumping the combined U.S. and German debut album, Infineon Technologies AG (IFX), a total of about $ 5.85 billion 2000th
Silicon Valley relationships may be paid to Morgan Stanley took the lead after the biggest Internet IPO last year, companies such as Zynga Inc. and Groupon Inc.
"Morgan Stanley was able to leverage its dominant position among Internet companies going public," said Anupam Palit, head of research GreenCrest Capital Management LLC.
League table leader
Rankings of the issue, Morgan Stanley has 20 percent market share in the IPO Internet companies in 2011 based on data from Bloomberg U.S. exchanges. New York-based Morgan Stanley also led all U.S. IPOs last year, 13 percent of the estimated $ 4.6 billion sale of equity shares and generating an estimated $ 262 million in fees, the data show.
Grimes, a Los Angeles native who graduated from the University of California at Berkeley, will meet regularly to look for a promising method for investors, venture capitalists have strong ties to companies such as Sequoia Capital and has been an early adopter of our clients' products.
The banker Morgan Stanley since 1995, Grimes may also be useful for long-term ties with Facebook Chief Operating Officer Sheryl Sandberg, who was a top manager at the time of its IPO Google. Morgan Stanley has pointed out that a lot.
Morgan Stanley typically allocates part of its initial offer Retail brokerage customers, Morgan Stanley Smith Barney, a joint venture of Citigroup Inc.
Gorman aims
Morgan Stanley CEO James Gorman has said that the issue of new shares to offer brokerage and investment banking revenues to achieve higher trading activity.
What can help reduce, the world's largest, with more than 17,000 advisers and $ 1.65 trillion in client assets to make progress towards the objective of Gorman 20 percent pre-tax profit. The unit was 10 percent margin for the 2011th Morgan Stanley owns 51 percent of the joint venture and can increase this stake to 65 per cent since May.
Morgan Stanley also worked on the IPO of Yandex NV, Zynga, and LinkedIn Corp., one of the largest U.S. Internet debuts last year. This was one of the lead managers of Google Inc. IPO in 2004 and led the IPO of Apple Inc. in 1980 based on data from Bloomberg. Goldman Sachs, which placed fourth behind the U.S. Internet IPO in 2011, Deutsche Bank AG and Bank of America, helped to Yandex, Groupon, Zynga, and the public, but losing out on LinkedIn, the data show.
Goldman Sachs-Facebook "stem"
Goldman Sachs in 2010, investment in Facebook by Digital Sky Technologies did not go off without a hitch. The Bank has suspended offering shares to U.S. investors, he said, in January 2011 statement, is the concern that "the strong media attention" toward the agreement could violate U.S. regulations, which limit private securities marketing. Goldman Sachs instead of a limited offering of non-US customers.
"It seems that Goldman Sachs, Facebook relationship was strained because of the deal," Ablin said. Morgan Stanley, for its part, was left to lead the U.S. in 2011, the Internet IPO companies including Zynga, Groupon and Pandora Media Inc. (P) that gave some investors refuse. Zynga has decreased as much as 20 percent after it rose back over $ 1 billion IPO offer price.
Groupon slid as much as 24 percent before recouping losses. Pandora's shares fell as much as 39 percent. LinkedIn shares doubling its debut raised concerns about the IPO, Morgan Stanley and other banks could have a higher initial price.
The average fee of Yandex IPO, Zynga, Inc. and Renren Groupon, four Internet companies that each raised more than U.S. $ 500 million initial bids last year was 5.1 percent, Bloomberg data show. At the same percentage, would provide $ 10000000000 Facebook IPO fees as much as $ 510 million to its insurers.
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