Why Asia may not be easy for Apple

Bangalore / Hong Kong: Apple Investors Inc. is the one word answer to those who do not know if this company can maintain its phenomenal juggernaut momentum in the coming years: in Asia.

Maker of the iconic iPhone, iPad, and iPod is barely scratched the surface region, where approximately 60 percent of the world's population - the fact that Apple itself hinted at the striking set of reporting earnings this week.

Apple's numbers, which included a 70 percent jump in December-quarter revenue and a doubling of profits, actually precluded the sale of its hottest new product, the iPhone 4S, its largest potential market in China.

Latest iPhone sales do not go there until this month, and there were riots almost immediately ran to the demand of the offer shoppers with empty-handed throwing eggs typically minimalist glass-fronted Apple store in Beijing.

And the long shadow of China, other Asian markets, virtually unused, as India and Indonesia are waiting with a home occupied by about 1.4 billion people.

"I want an iPhone as a lifestyle, it's a trendy phone," says 19-year-old Dylan, who is the hip fashion boutique, Goods worked at the center of Jakarta.

Sporting a trendy hairstyle, a long pendant necklace, vintage jeans and Ray Ban sunglasses, it is typical of style-conscious consumers everywhere, Apple's sleek devices which are not so many useful gadgets to important fashion accessories.

But Dylan and the hundreds of millions of other aspiring Apple customers in Jakarta Shanghai Mumbai, there is a problem: they can not afford to buy essential items if desired. About $ 830, even older iPhone 4 times the monthly salary cost of the two young foreign exchange dealer in Jakarta.

This simple fact - unaffordability of developing Asia - have begun to test a passionate faith in Apple's ability to maintain its sales growth without a major foray into new product categories, such as TV. Although its shares continue to rise, their future earnings become cheaper: about 30 times estimated earnings for a few years ago, many of Apple's stock now trades.

Because Apple expects earnings to catch up with Asia, there is a risk that savvy competitors, especially in the main rival Samsung Electronics Co., could not catch it napping cheaper products, which are becoming better and cooler.

Indonesia remains the redoubt of Research in Motion Ltd. BlackBerry largely because it is cheaper, according to them, such as Dylan, who use it: "If they (the iPhone) was cheaper, I think of buying one," he says matter-of-the-factly.

Pricing is also an issue in India, where the range of smartphones, Samsung, Nokia, maker of the Galaxy and the RIM BlackBerry.

"I would much rather have bought one, but I did not have enough money to buy it. It is so easy," said Mukherjee Soubhik, 26, a social media marketing strategist in New Delhi.

"It's pretty ridiculous price in India ... I do not have that income."

Mukherjee plans to buy a smartphone next month and is considering the BlackBerry, or Samsung Galaxy. "Apple's greatest strength is still the user interface. Sleekest phone is possible, options, design, mainly in the App Store ... But I think now there is an alternative. Two years ago I was not there, but now there is."

Cult of Apple
Industry experts say Apple could develop a less expensive version of the iPhone in the Asian markets, without compromising its huge profit margins, but other obstacles remain, such as compatibility with new products in the local telecommunications networks and how they are distributed.

China, for example, network technology is not enough to fully support the capabilities of the iPhone and the iPad, so some customers will not be able to surf the Internet via either device when connected to Wi-Fi hot spots, such as a coffee shop or hotel.

China's largest operator, China Mobile Ltd. for more than 600 million subscribers, it may not be suitable technology commercially available late this year or in the 2013th

Network problems also exist in India, where telecommunications services are only now starting to 3G is rolled out, as Apple is preparing its 4G revolution in the developed markets.

Pick-up of 3G in India has been slower than expected, partly due to high service prices, but mainly because most Indians still use the phone just to talk or send text messages. Internet browsing and video calls are made in the technological world to those who live outside the cities of India.

Even after overcoming the challenges of the Asian Network, however, Apple will need to meet the region's fondness for prepaid phones. Consumers prefer to sign up for 12 months or two years of the contract under which telecommunications companies are more likely to support the costs of the iPhone and help increase sales.

"I do not see the cost of subsidizing the mobile carriers," said Anshul Gupta, principal analyst at consulting firm Gartner Inc.

"There is no money to consumers, carriers do not have the money ... If they (the media) mobile support costs, they need Apple to pay money upfront."

Do not worry, just wait
Despite signs that Asia does not have any low-hanging fruit, ripe for the picking Apple, sure, some industry analysts in the region of collective yearning for iPhone will ultimately be fulfilled, and the result of Apple's profits will keep soaring.

China has more than 950 million mobile phone users, more than the population and the economy threatens to overtake the U.S. as the world's largest in 15 years.

Barclays Capital says the way to the Apple stores in China and Hong Kong is one of its busiest and the best of their revenue generating potential to tip the planet over the coming years, because it puts Samsung in its home turf in Asia.

Chinese demand is so strong that the smuggling and sale of counterfeit iPhones a real increase, and copy-cat masquerading as a real Apple store outlets - and selling real Apple products - Beijing emerged around Kunming.

"Network and the incompatibility of these types of questions could probably be solved very quickly. I do not think it's a question that could be a real obstacle," said Gokul Hariharan analyst at JP Morgan in Hong Kong.

"Pricing, probably yes, it would need to come down over time, to allow for market penetration, but I think now the brand is essentially viewed more aspirational brand ... even 10-15 percent penetration is actually quite a big number."

The whole area, Apple resellers will find new ways to buy iPhone or iPad ease. Croma, India's electronics store chain that belongs to the Tata Group, offers Wi-Fi-only version of the iPad 2 Contribution to 2458 rupees ($ 50) and the remainder of 12 equal monthly installments.

But for now, Apple's total sales in the Asia-Pacific region, excluding Japan, a mature market, accounting for less than a fifth of group sales and the penetration of the iPhone, a top seller, trails behind its biggest rival, Samsung.

For some analysts, this is Apple's biggest risk: while waiting for Asians to scrimp and save iPhone or iPad, instead of their customers and develop loyalty to the taste of other products such as Samsung Galaxy smartphones and tablets.

Apple's smartphone market share has more than doubled in China since the first quarter of 2010, but Samsung, which recently passed the Apple world's top smartphone maker, has since seen its share of more than four times.

Apple stole the lead back to your world, selling 37 million iPhones in the December quarter, more than double its sales in the past, Samsung smartphone sales compared to 36.5 million, according to research firm Strategy Analytics.

But other hungry competitors are aggressively eyeing the Chinese and other emerging Asian markets.

China's Huawei Technologies and ZTE Corp's own smartphones produce less than 2,000 yuan ($ 320), half the price of the iPhone in the fourth

Apple's coveted
Apple's new boss, Tim Cook, who took over as CEO Steve Jobs shortly before the founder died in October, targeting China's aggressive and pointed out that Apple's experience could help him break into other emerging markets in Asia.

Apple has hinted that the notes are probably one of the leaders the opportunity to expand in these countries, but the announcements are made.

"I've tried to be very clear in the past, and I'll do it again, we have a ton more energy in the Chinese market today," said Cook, Apple presented the results Tuesday.

"China is a very important market and we continue to look at how to grow it further."

Some analysts say Apple needs to accelerate its Asian expansion, development of cheaper handsets and telecommunication carriers in the region are working more, but confidence remains high that it is able to conquer new markets and keep the juggernaut rolling.

Indonesian consumers, as a seller, Dylan has been waiting for this.

"The possibility of a market dominated by Apple, maybe three years from now, when our per capita GDP is growing, and the iPhone price goes down," said Harry Su, head of research at Jakarta-based PT Bahana Securities.

"I'm sure many Indonesians would love to buy an iPhone."

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