The company has traditionally been closely guarded in its search technology, signals, or 1000 plus the factors that contribute to the results of Google.com to serve as a tremendous clip.
But Google is trying to appear more transparent about its search technology in front of the Federal Trade Commission antitrust investigation into their core business. Senator Mike Lee (R-Utah) have accused Google of Congress hearing in September "cooking" the results of your search preference for their products.
In fact, Google 10 detailed changes it will make about 500 a year. Indeed, Google added the increased and decreased the content of the page header and the contents of the menu in your search clips, which are strings of text in the search results to give users an idea of whether these results could be useful enough to warrant a button.
Search Google Distinguished Engineer, Matt Cutts, which detailed changes to the company blog, Google said it is more likely to select the actual text content of a page in the future.
Google extends long rich application that helps users to see more applications such as search costs, and reviews.
Google has also improved the way he wants, and finds the 'official' Web sites and changed the way it deals with the freshness of the result of queries where the user has selected a specific date range. In addition, Cutts and his team worked to provide better search results the title by de-duplicating the anchor boilerplate.
"We found that duplicated boilerplate links anchor text is not so important, so we pay less attention to them," he said. "The result is more related titles that are specific to the page content."
The company killed the signal to retire to a factor of image search images, which contained references to a variety of Web documents.
Some changes are related to language. Query languages for which there is a limited web content, Google is now the English translation of web pages, and displaying the headlines below translated into English titles in search results. Searchers clicking on the titles translated from English translated query language.
Google has made it Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Malta, Macedonia, Albania, Slovenia, Iceland and the Welsh language.
Google also offers the AutoComplete predictions based on the length of the reduction of the number of Russian "long, sometimes arbitrary query predictions in Russian," something it is not already in English results.
Search engine also made changes in how the AutoComplete feature processes queries that contain non-Latin characters such as Hebrew, Russian and Arabic.
Google has also improved its ranking for fresh content, such as hot trends, current events or recurring events, a move that affects 35 percent of search results. Increase came months after Google's search deal with Twitter in real time passed, leaving the company to the surface of users tweets.
Google, which has 65 percent of the U.S. search market share, which usually keeps such specific tweaks under wraps because it sees its search technology as a competitive advantage over Microsoft's Bing, Yahoo and other challengers.
But Google keeps its search innovations to keep quiet for SEO professionals and entrepreneurial firms "Play" to improve your search ranking on Google's own marketing designs. Cutts suggested that a warning note in his blog post:
"If you are the site owner before you go wild tuning your anchor text, or to reflect on their Web presence in Iceland, users, keep in mind that this is only a sample of the hundreds of changes we make in our search algorithms in a given year, and even these changes do not necessarily exactly do you imagine," Cutts wrote. "We have decided to publish descriptions of them, because they are less sensitive to changes in the specific game."
In other words, if you are a publisher wants to play the angle of Website use the information for the Cutts at your own risk and do not expect the benefit of better search engine ranking on Google.
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Articles Source:- http://www.eweek.com/c/a/Search-Engines/Google-Discloses-10-Search-Algorithm-Changes-346215/
