Sunday, April 22, 2012

Google Grows Earth Day Doodle

As is tradition for Earth Day - and, indeed, almost every holiday or special event - Google unveiled a new version of its logo to commemorate the special day. A "doodle", as it were.

During today's Google logo is not interactive like last year, an animated Earth Day logo, Google's treatment is still a nice way to go to deliver the theme of Earth Day.

The doodle's pretty simple: flowers, arranged in the shape of the Google logo, slowly blooms into a beautiful time-lapse shot to create the familiar color pattern of a standard Google logo. But the funny part is not exactly what you see is the fact that Google doodler Jennifer Hom did not really design the logo. She grew it.

According to Google's vice president Marissa Mayer, the flowers you see in Google's logo today all planted and photographed at various points during their lifecycle to create the animation. In other words, it is real.

Accompanying the Doodle is a short bit of text at the bottom of the main Google search page: "Roses are red, violets are blue, for Earth Day this year, we all plant a few", which is connected externally to a particular Google web page that shows interested users how to start their own home gardens.

Naturally, all of Google's tie-ins is present: YouTube videos show aspiring gardeners the tricks of the trade, Google Weather forecasts for finding good days to start a garden, and, yes, even a preview of what your plants may look like (thanks to the power of Google Image Search ).

If today's doodle inspired you to think about what Google is designed in the past for Earth Day, you need only look at the Google Doodle files for snapshot of how Earth Day has previously factored into Google's world.


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