Tuesday, December 4, 2012

Why Use Hotel Mystery Calls for Your Business?

If you work in a management position in a hotel, mystery calls are among the tools available to you to help evaluate and grow your business - but how exactly do they work and what is the specific advantage of their use ? There is a lot of buzz around technical mysteries for the moment, because even though the concept has been in existence since the 1940s, the combination of today's competitive climate and the new possibilities offered by modern technology means that practice is even more useful. From a simple but effective concept - hire a "mystery shopper" to try different aspects of a company and to report on the quality of service - this industry has diversified to include various approaches and techniques, one is the call mystery. Here are some of the ways hotels can benefit from this service.

In-depth and detailed

As the reservations department is at the forefront of services in more than one hotel, mystery calls allow the effectiveness of the front line to be tested. Once a company has engaged in a program, they will be called by a person acting as a potential customer, and from this, the technique of selling the hotel in general and the performance of employees can be evaluated. More than statistics or other reports, which allows the type of sound in depth, flexible approach that allows a company to focus on specific aspects of their marketing strategy and make detailed findings on what works and what could be improved.

A holistic process

More than just the opportunity to check on isolated aspects of performance in a particular hotel, mystery calls to allow the sales process to assess on a global scale - even with reservations complexes such as those for major events. Potential customers are not the only approach by telephone, but increasingly using a combination of phone calls, e-mails and other means of online communication. A comprehensive approach can assess an institution of their "client" in all of these channels, allowing the entire booking process - from initial contact to final negotiation - to monitor for evaluation. The hotel will be able to know where the business strategy is strong and where it could be worked.

Long-term development

In addition to a thorough evaluation for a hotel, mystery calls to allow continuous personal development, it is important to choose an agency that works closely with the management team to maximize this opportunity. If managers are engaged and aware of each step of the process, the lessons learned from these calls have great potential to improve long-term performance.

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