Wednesday, February 29, 2012

Facebook revamps pages for businesses

SAN FRANCISCO: Facebook revamped the pages companies can set up on its online social network, providing a new way for brands to promote their goods to Facebook 845 million users.

The new feature allows businesses, as well as celebrities and bands, to create a self-contained mini-sites on Facebook using the Timeline format Facebook introduced to their users profile pages at the beginning of this year.

The introduction of Timeline for companies comes ahead of a major event Facebook held in New York on Wednesday to introduce a variety of new services for marketers.

The world's No. 1 social network ramping up efforts to attract the attention and budgets of large companies and advertisers ahead of its initial public offering.

Earlier this month, Facebook announced plans to raise $ 5 million in a ship waiting rate the company at between $ 75 billion and $ 100 million.

Facebook generated $ 3.7 billion in revenue last year, with 85 percent of it from advertising.

Companies can set up pages on Facebook for free, but the idea is that the companies whose pages are experiencing a lot of customer interest might be interested in the publicity of the service as well.

Macy's Inc., Coca-Cola and Walmart Stores Inc. were among the first companies to roll out new versions of their Facebook pages, which give companies more control to design a splashy, media rich pages. A chronological timeline on the right side of the page enables companies to create personalized pages last year that incorporate images of memorabilia and milestones in company history.

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