Wednesday, June 6, 2012

Nokia Hopes to Boost Sales With Trio of Touchscreen Feature Phones

Nokia released three new advanced feature phones with touchscreens offering "smartphone-like" experience, the company said Wednesday.

Nokia tries to make the low end of its portfolio more competitive: During the first three months of 2012 he suffered not only because slow sales of its Windows and Symbian-based smartphones, but also because of its feature phone portfolio is not kept with the competition is.

The company needs to do a better job with the feature-phone business, CEO Stephen Elop said during a conference call announcing first quarter results, and vowed to launch a full touch products.

Elop kept that promise, adding the Asha 305, 306 and Asha Asha 311 to Nokia's portfolio. All are based on the S40 platform.

The Asha Asha 305 and 306 both have a 3-inch screen, a 2-megapixel camera and GPRS connectivity.

In addition, the Asha 305 has a Nokia Easy Swap Dual SIM technology, which enables SIM cards to be altered without opening or turning the phone off, according to Nokia.

The Asha 306 also has a Wi-Fi, which in the U.S. $ 93 before local taxes or operator subsidies is Nokia's cheapest WLAN phone to date, he said.

However, Asha 305 is the cheapest of the three new phones at $ 85 before local taxes or operator subsidies.

The Asha 311 is the most advanced of the three. The HSPA phone is powered by a 1 GHz processor and has a 3-inch, with a 3.2-megapixel camera and a micro-SD card slot. The phone will cost $ 121 before local taxes or operator subsidies.

On the software side, all future owners of the three phones will be 40 games by Electronic Arts for download free of charge, excluding the cost of the connection of data, according to Nokia. The games range through action, arcade and sports, and includes titles such as Tetris, Bejeweled, Need for Speed: The Run and FIFA 12, Nokia said.

Users can also browse the site and choose from several options for email and chat.

The Asha 305 will be available in the second quarter, while the 306 and Asha Asha 311 comes in the third quarter.

Nokia has to compete with a growing number of cheap Android-based smartphones.


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