Sunday, December 25, 2011

Sony to sell stake in LCD venture to Samsung for $940 million

Sony Corp. has decided to sell its nearly 50 percent stake in a joint venture of Samsung Electronics Samsung LCD for $ 940 million, the Korean company said Monday, as the faithful to fight the red ink on your Sony TV commercial.

Venture capital to cut its 15 per cent in July, and industry sources said Sony has negotiated an exit, designed to replace a cheaper flat screens outsourcing their TVs while Samsung delays the next-generation displays.

Sony warned in November the fourth straight year of losses for the financial year next March, his own TV set to lose $ 2200000000 demand and surging yen is tumbling.

Maker of Bravia televisions and PlayStation game consoles said at the time to renew your LCD panel procurement, but did not comment on prospects for the role of the Samsung LCD.

"With the direction that is positive," said Keita Wakabayashi Mito Securities analyst in Tokyo. "But if they make the sale of the damage, might wonder why they did not make this decision sooner."

Some analysts say $ 100000000000 LCD TV market last year and achieved a 3-4 percent decline expected this year, as consumers, developed countries have already traded their bulky cathode-ray tube TV sets flat screens, while the LCD glut in the market since last summer.

Sony said in April it will not increase its interest in the role of individual LCD Sharp Corp. in October signaled at least a year, and push the smart phone market, reinforced by notifying it to take control of your Ericsson mobile phone joint venture for $ 1.5 billion.

The company hopes to take advantage of your music and video applications, to help him to reach the smartphone leaders such as Apple Inc.

Sony said on Monday it would report 66 billion yen ($ 856 million), an impairment loss for October-December quarter, but is expected to cut ¥ 50 billion annual cost of ending the role of the Samsung LCD Business.

Sony owns nearly 50 per cent of the size of the S-LCD, which was established in April 2004 in order to ensure stable supplies of Sony flat-screen TVs.

Sony shares ended 1.6 percent higher, compared with 1 percent gain compared with the Nikkei average in Tokyo, while Samsung shares fell 0.2 percent.

Global TV manufacturers have converted their business and outsourcing the production of cutthroat competition and weak demand squeeze margins.

Analysts have criticized Sony for failing to aggressively meet the stiff competition in the TV market in South Korean rivals Samsung, the world's No.1 TV maker LG Electronics Inc.

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Article Sourec:- http://www.reuters.com/article/2011/12/26/us-sony-samsung-idUSTRE7BP03N20111226

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