Technology: Crowdsourcing - Don't Get Caught Short on an Important Design

Mention the word "crowdsourcing" and designers (at least the good worth their salt) will throw their hands in despair. To put it simply, the term basically means that you take your project into the hands of a competent, responsible person or team and throw in a mass of people supposedly capable. A recipe for disaster.

The first time in a 2006 "Wired" write-ups, crowdsourcing has since proven to be detrimental to the business of both the client and the designer in several ways. For example, if you are looking for someone who can do a great image for the design of your trophies 3d instead of directly obtaining the services of a professional designer, you take the project to the proverbial "crowd "the output of which you are to choose the design you like best. On the surface, it does not seem so bad: With more than people who work for you to produce the "perfect" design, you, the customer, will have more choice. What could go wrong with that? But real world experience is not really "rosy'-here's why.

For Cadbury

Cadbury, the world-renowned chocolatier, recently used crowdsourcing in its campaign to find a new wrapper design for one of their chocolate products. Normally, companies like Cadbury would directly hire the best team to take on the design, after all, they can very well afford it, but for some reason, perhaps to appear "hip and modern" giant chocolate tried to get the wisdom and the so-called "expertise" of the crowd. As it turned out, the winning design following the laborious effort to find, not to mention advertising was plagiarized, leaving Cadbury in a legal quagmire, something she would not have known if she had hired a designer. The same can be applied to your efforts to find a unique design and quality for your 3D launch your trophies project in a ditch of unregulated "crowd of professional designers and amateurs, you take control of your own hands.

How Crowdsourcing Hurts Designer

At its heart, crowdsourcing is synonymous with so-called "spec-work 'it means participating designers will spend time and effort to design, without any assurance that they will be compensated at all. In crowdsourcing, the customer chooses or "price" of the project (such as the design of the 3D image for trophies) only a small number or a single winner, leaving the rest without compensation. This means that the designer or designers will be a waste of time and effort they have spent on a real paying customer.

How Crowdsourcing Customer Hurts

If you are looking for this design the perfect image for your trophies 3d by using the crowd could certainly return, as we have detailed in the case of Cadbury. In addition, hiring a professional designer also means that person (or team) will have your best interests at heart and will aim to respond to your requests; such attention and "going the extra mile" is almost always absent from crowdsourcing.

The bottom line: if you can afford to get a proven, competent designer with a respectable body of work to prove themselves, you will always receive a superior product.

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Thursday, December 27, 2012

Crowdsourcing - Don't Get Caught Short on an Important Design

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