Yahoo to buy interclick for $270m

San Francisco: Yahoo Inc interclick Inc. to pay $ 270 million as it tries to revive her ailing online advertising business, even if the search and advertising giant continue to look for potential bidders.

Interclick New York-based bulk-buys advertising space in the major players and markets them to its customers.

What to buy interclick, Yahoo would certainly be an inventory of ads to secure a foothold in the market with its own characteristics, as well as third-party Web sites, said Stifel Nicolaus analyst Jordan Rohan.

A large online portals such as Yahoo often can not sell all their ad space through the secured transactions, as the supply exceeds the demand for advertising space on it. Interclick segment manager runs its open platform in real-time analysis of user data on advertising and will help to improve yield through an unsecured ads.

"Yahoo needs help (in) to improve the yield of their non-guaranteed inventory, especially inventory from Yahoo e-mail," Rohan said.

Interclick Yahoo pays $ 9 per share - 22 per cent of the equity premium is close on Monday.

Shares in Sunnyvale, California-based Yahoo's fell about 5 percent in the afternoon trading on Nasdaq.

Yahoo, plagued with stalled growth in its U.S. business and the crack in the main Chinese partner Alibaba, had fired its chief executive in September and is looking for strategic alternatives - including a possible sale.

"Yahoo does not have much leverage right now, they do not come to the CEO, everyone knows they are selling ... not so much pricing power, which give them (potential buyers)?" BGC Partners analyst Colin Gillis said.

"This acquisition is transformational, but it will help Yahoo's market, they are not strong ... they have to take steps to keep pushing forward."

Interclick, with annual revenues of approximately $ 102,000,000, the internet can help advertisers identify audiences through its open segment manager analytics platform.

Stifel has been a lot of Rohan said Tuesday Yahoo will not change the probability of the sale process because "it's small enough to blend into the background."

Sales tax depends on the efficiency of the process for disposition of assets in Asia, he said.

Yahoo is among the parties interested in private equity firms Silver Lake, TPG Capital, Bain Capital, Blackstone, Kohlberg Kravis Roberts, Providence Equity Partners, Hellman & Friedman, Carlyle Group, a Russian investment firm DST Global Technology against rivals Microsoft Corp. and Google Inc.

Yahoo said it expects to use interclick in its own display advertising business offers.

Advertising in the technology sector is dominated by the crowded little players, and a slew of start-ups, but has seen some major transactions over the years. Google bought DoubleClick, while $ 3.1 billion in 2007, eBay acquired GSI Chamber of Commerce, $ 2.4 billion this year.

GCA Savvian Advisors LLC acted as financial adviser to the transaction interclick.

Yahoo shares touched low of $ 14.75 on Tuesday morning trade on Nasdaq.

Interclick shares rose 21 percent to $ 8.94.

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